PAGCOR underscores role in nation-building in new media campaign
Thu | 11.29. 2018 | 4:30 PM
Chairman and CEO Andrea Domingo and other PAGCOR executives lead the launch of the new PAGCOR brand campaign during the “Kapihan sa Manila Bay”.The Philippine Amusement and Gaming Corporation (PAGCOR) launches an intensive communication campaign on November 28, 2018 to underscore the agency’s countless contributions to the government.
The campaign, which will run until 2019, will utilize print, broadcast, online and social media to reach audiences using different communication tools and platforms. Other message activation plans such as exhibits are in the pipeline.
PAGCOR Chairman and CEO Andrea D. Domingo said that for over 30 years, the agency has religiously contributed to national coffers and maintained its position as one of the government’s top revenue earners.
“Many people associate PAGCOR with gaming and casinos. But while operating and regulating games of chance are among our core mandates, our most important mission is often forgotten: to help build a stronger nation by generating revenues for the government,” she said.
Domingo explained that PAGCOR’s new campaign is hinged on the agency’s revenue-generating function – which many people are not aware of.
“We intend to educate more Filipinos about PAGCOR’s programs that were designed to uplift the lives of less privileged Filipinos. It’s high time that the public realize our noble goals because all our efforts to surpass past achievements is for the good of our country,” the PAGCOR chief added.
Some of the major recipients of PAGCOR’s remittances are the Bureau of Treasury, which receives 50% of the agency’s revenues; the Bureau of Internal Revenue which collects 5% franchise tax and other income taxes; the Dangerous Drugs Board, which receives P60 million annually; the Philippine Sports Commission, which receives 5% of the agency’s revenues; the Board of Claims, which receive 1% of PAGCOR’s earnings; the Early Childhood Care and Development, which receives P500 million annually; and the local communities which receive Host Cities share for hosting a Casino Filipino branch.
Aside from its mandated beneficiaries, PAGCOR also implements self-initiated Corporate Social Responsibility projects such as relief missions for victims of various calamities; donation of classrooms, computers, backpacks with school supplies and hygiene kits to public school students; among others.